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A pipeline you can plan around.

We run paid ad campaigns built specifically for independent insurance agents, so you've got booked calls coming in consistently, not just when referrals happen to land.

Excellent · TrustScore 4.6 · 22 reviews on Trustpilot
Turning 65? Confused about Medicare?
Medicare Joe ad, enrollment windows
Medicare vs Medicare Advantage, free webinar
Medicare Joe campaign
Medicare doesn't cover everything
Medicare Joe ad, turning 65
Turning 65? Confused about Medicare?
Medicare vs Medicare Advantage, free webinar
Medicare doesn't cover everything
Medicare Joe campaign
FluidDM

The Pipeline Built for Insurance Agents

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Excellent
TrustScore 4.6 · 22 reviews Trustpilot
3× growth Monthly booked calls for one Medicare agent, year-round
Google Partner Meta Verified HubSpot Certified Trustpilot Verified Meta Business Partner
Sound familiar?

Referrals built your book. They won't scale it.

You've built a solid book of business. But growth has stalled, and you can't control when the next referral lands.

Every agent has a busy season. Most don't have a plan for the other nine months.

Your pipeline fills up once a year. Then the phone goes quiet and you're back to waiting on referrals.

Referral
?Unpredictable
!Off-season dips
Pipeline valueTime →

Referrals you can't predict or scale

Great when they come in. But you have no lever to pull when the phone goes quiet. You're at the mercy of other people's timelines.

You've tried ads, got junk

Leads who don't answer. Forms filled by people who aren't serious. You spent money and got nothing worth talking to.

The problem isn't paid advertising. The problem is that nobody built those campaigns specifically for independent insurance agents.

The shift

From referral roulette to a pipeline you can plan around

Right now

Referral roulette

  • Great in busy season, quiet the rest of the year
  • You don't control how many people you talk to
  • Ads in the past delivered time-wasters
  • No idea what next month's pipeline looks like
  • Referrals are free, but you have no lever when they dry up
Working with us

A pipeline you can plan around

  • Booked calls in your calendar every week, year-round
  • You set the pace. Scale up or down on your terms
  • Prospects pre-qualified before they reach your calendar
  • Know your cost per booked call and policy every month
  • Paid ads stack on top of referrals, not instead of them
What you actually get

Not leads. Booked calls from
people who want to talk.

Everything built around your commission economics, your close rate, and your capacity.

01

Booked calls, not leads on a spreadsheet

Prospects book directly into your calendar with pre-call qualifying questions already answered. You show up knowing they're genuinely interested and ready to talk. No chasing.

02

Year-round pipeline, not just busy season

Your busy season is a fraction of the year. Your business should run all 12 months. We build campaigns that generate qualified inquiries consistently, not just when the market naturally spikes.

03

Real numbers you can model

We show you exactly what you're paying per booked call, attended call, and policy written. You'll know your cost per policy before you scale. No guesswork, no vanity metrics.

04

Campaigns built around your close rate

If you're closing 50 to 70% of attended calls (like most insurance agents we work with), the math works. We set spend based on your capacity, not to generate volume for its own sake.

Real results

One Medicare agent. From 362 to 1,150 booked calls a month.

Medicare Insurance
362 768 1,150
booked calls a month
Roughly 3× growth · cost per call held $52 to $42 · Nov 2024 to present

This is what it looks like when the campaign is built for the insurance market, not adapted from a generic template. One agent, one consistent basis of total booked sales calls.

Medicare Joe, Independent Medicare Advisor Engagement: Nov 2024 to present
Insurance campaign Turning 65 campaign creative
The challenge

Proven demand and a strong referral base, but the business moved with the Medicare calendar and had no scalable paid system. The goal was a tracked, year-round engine that grows qualified booked calls while cost per call holds as volume scales.

How we did it
  • 1Tracked every decision on cost per real booked call, not platform-reported leads, across paid, MA and organic.
  • 2An educational qualification funnel filters prospects before agent time is spent, with automated plus manual booking.
  • 3A four-stage creative testing framework scaled ad variations from about 5 to more than 30 to find the lowest cost per call.
The results
more calls / mo362 to 1,150 booked calls a month, on one consistent basis
$52 → $42Cost per booked call, down as volume tripled
~9,700Booked calls generated across 2025
$29Lowest cost per call, Oct 2025, on 1,000+ calls
5 → 30+Ad creatives, four-stage testing
HeldCost per call flat to lower as volume scaled
Year-roundEngaged Nov 2024 to present, no off-season
What clients say

4.6 out of 5. 22 reviews. All unprompted.

Excellent 4.6 / 5 · 22 reviews Trustpilot
The platforms

Social & search. One system.

The platforms that put you in front of the right prospects, working together.

Meta LinkedIn

Social Ads

Build awareness with decision-makers and drive qualified prospects into your funnel, not just impressions on a dashboard.

  • Precision audience targeting by role, location and intent
  • Creative that earns the click
  • Retargeting sequences that warm cold leads into calls
Qualified sales calls booked weekly
Google Ads

Search Ads

Capture high-intent buyers the moment they search for your solution. Show up first, send them to pages built to convert, and book the call.

  • Keyword strategy focused on buyer intent, not vanity volume
  • Landing pages engineered to convert clicks into calls
  • Negative keyword sculpting to eliminate wasted spend
Qualified sales calls booked weekly
The numbers

What does adding 25 new policies a month actually look like?

These are indicative figures based on a typical starting budget of $3-4k/month ad spend and a 50-60% close rate. Your actual numbers depend on your line of business, market, and commission structure.

Ad spend
$4k
per month
Booked calls
60-80
per month
Show rate 70%
42-56
attended
Close 50-60%
21-33
policies
New commission
$6k-$16k
gross monthly
Calculate My Pipeline

Want to see what this looks like with your own numbers? Run your own model in under 60 seconds, free, no sign-up required.

This isn't replacing your referral pipeline. It fills the gaps when referrals go quiet, and compounds when they're flowing. We'll validate your specific model on the call.

Why us

Every way you've tried to fill your pipeline, side by side.

There are four ways to put new business in front of you. Here is how they actually compare.

Referrals win on trust. Nothing else comes close on predictability, exclusivity, and knowing exactly what each call costs you.

Pipeline calculator

See what's possible for your book of business

These are average figures. Your numbers will be different, based on your close rate, your line of business, and your market. Run your own model in under 60 seconds.

1
Enter your revenue goal
2
Add your close rate and commission
3
See your required pipeline and ad spend
Calculate My Pipeline

Free · No sign-up required · Results in 60 seconds

Example · $4k/month spend
Booked calls60-80 / month
Attended (70% show)42-56 / month
Policies (50-60% close)21-33 / month
New commission$6k-$16k / month
How it works

From strategy to booked calls
in under 4 weeks

1

Strategy

Audience research, messaging, commission economics, built around your specific market.

Audience
Message
Economics
Market
2

Build

Landing page, qualifying forms, calendar integration, tracking, before we spend a dollar.

Landing page Calendar
3

Launch

Go live. First booked calls typically within 10-14 days.

9:47 AM · Tuesday
New call booked
New call booked
4

Optimize

Weekly test matrix. Scale only when CPA holds.

Test matrix · 6 angles live
Winner promoted · CPA held
5

Scale

Once CPA is consistent, we grow on your terms.

Spend scaling · CPA held
FAQ

Questions we get from every insurance agent before they book

I've tried Facebook ads before and got garbage leads.
Most insurance agents have. The problem is almost always the landing page and qualification process, not the platform. We use multi-step forms with specific qualifying questions that filter out people who aren't genuinely in-market. Only qualified prospects hit your calendar.
My referrals cost me nothing, why would I pay for leads?
Referrals are the best leads you'll ever get. But they're not predictable and they don't scale. The question isn't whether paid ads beat referrals. The question is whether adding $4-8k/month in new commissions during the months your referral pipeline goes quiet is worth a $5-6k investment. We'll walk you through the numbers on the call.
Will this work during the quieter months of the year?
That's exactly where the biggest opportunity is. Most agents go quiet outside of their busy season and rely on referrals to fill the gap. We build campaigns specifically designed to generate qualified inquiries year-round, so your pipeline doesn't rise and fall with the market calendar. Off-season is actually where paid ads deliver the most relative value, because most of your competition has gone quiet too.
What's the minimum ad spend?
We typically start at $3k/month in ad spend. Below that, there's not enough data to test and optimize properly. Most clients move to $4-5k once the first results come in.
How long until I see results?
First booked calls typically come in within 10-14 days of launch. Full optimization takes 4-6 weeks. Medicare Joe had his first booked calls inside the first two weeks. Most clients see their best results by month 3.
Do I need a team to handle the leads?
No. Most of our clients are solo agents or small shops. The system routes qualified prospects straight to your calendar with automated confirmations and reminders. You just show up to the call.
How is this different from buying leads from a vendor?
Bought leads are usually cold, generic, and sold to several agents at once, so you're racing competitors to the same phone number. We don't sell you a list. We run ads that put you in front of in-market prospects, qualify them, and book them straight into your calendar as calls that are yours alone. You pay for booked calls that show up, not for rows in a spreadsheet.
What if it doesn't work? Am I locked in?
Fair question, especially if an agency has burned you before. No long contracts. We start with a 30-day initial term to prove the work, then it's month to month. You'll always know your cost per booked call, so you can tell whether it's working in the first few weeks, not after months.
Book a call

Let's see if the numbers make sense for your setup.

30 minutes. We'll look at your current commission income, your growth target, and show you what a paid campaign could add on top of your referral income, in real numbers.

  • What Medicare Joe's results look like for your market and capacity
  • A revenue model built around your close rate and policy LTV
  • An honest view on whether paid ads make sense for you right now
Apply to Work With Us

30-minute call · No sales pitch · No obligation

4.6/5 on Trustpilot · 22 five-star reviews · Google Partner · Meta Verified · Meta Business Partner

Medicare campaign creative
Medicare Joe ad creative
Medicare campaign creative
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