Head West Prints
4.3× more monthly ad investment across Meta, Google and Pinterest — scaling revenue to $277k a month while holding return well above the 5× target.
Modern Western wall art, ready to scale.
Head West Prints specialises in modern wall art inspired by Western and Southwestern themes — typography, landscapes and graphic posters designed to bring a rustic touch to contemporary homes.
The mandate was simple to state and hard to do: increase account spend while maintaining a 5× return on investment. That meant strategising, designing and executing campaigns that could scale both vertically and horizontally across Meta, Google and Pinterest.
Over six months we built a repeatable creative-and-campaign system from the ground up — research, briefing, copy, buildout and relentless optimisation — and scaled monthly spend 4.3× to $39k while growing revenue to $277k a month.
Founder-run, five ads, no testing.
A growing store with real demand — but a paid account managed by the founder, a handful of creatives, and no system to scale spend without losing efficiency.
Founder-managed account
Spend sat at roughly $6k per month, run alongside everything else the founder was doing.
Only ~5 creatives, no testing
A handful of ads in rotation with no structured testing strategy to find what actually worked.
Scale without slippage
Aggressively grow spend across multiple platforms while holding return comfortably above 5×.
Research first, then a repeatable testing engine.
Understand the customer, brief creative deliberately, then run everything through a disciplined testing framework — and rebuild the account to scale across three platforms.
Customer research & briefing
Foundations for every ad- Extensive research: messaging, creative types, keywords & competitors
- Creative briefs for statics and video
- Ad copy with 5–10 messaging variations to test
4-stage creative testing
On Meta, to find the lowest CPA- Run creative + copy through a four-stage framework
- Identify the ads that produce the lowest cost per acquisition
- Scale winners both horizontally and vertically
Account structure by platform
Meta
- Creative testing · Brand awareness
- Retargeting · Catalogue / dynamic
- Static · Video · Lifestyle
- Product image · UGC
- Creative testing · Retargeting
- Catalogue / dynamic
- Static · Video · Lifestyle
- Mockup images · UGC
- Search — general keywords
- Search — artist campaigns
- Search — brand campaigns
- Shopping — in-market shoppers
Four levers that compounded.
Spend and revenue rose gradually — the product of more creative, more channels, and a constant test-and-learn loop.
50+ ad variations
Expanded from ~5 ads to over 50 across all platforms — research-driven creative and copy tests appealing to new audiences and scaling both ways.
Google Search & Shopping
Introduced to capture users actively searching for related products — lifting visibility and conversions from in-market shoppers.
Pinterest expansion
Leveraged learnings from Google search terms to launch and scale Pinterest, capturing an additional audience segment.
Continuous optimisation
Spend and revenue grew gradually through an ongoing cycle of testing, learning and optimising — never a single big bet.
Oct '23 → Apr '24, by the numbers.
Four times the spend, three times the revenue — and return held comfortably above the 5× target the whole way.
Before → after
Return on investment
Six months of compounding growth.
Spend and revenue climbed steadily Nov '23 → Apr '24 across every channel.
Meta
Shopify revenue
From a founder side-project to a multi-platform engine.
Starting from a founder-run account spending ~$6k a month with no testing strategy, Fluid DM built a multi-platform creative and campaign system across Meta, Google and Pinterest — scaling monthly spend 4.3× to $39k and revenue to $277k, all while holding ROAS at 7.1×, comfortably above the 5× target.
More success stories.
The numbers behind the campaigns. Pipeline generated, revenue moved.
THE CHALLENGE: 50-year word-of-mouth business, zero paid media history or tracking.
THE CHALLENGE: Pipeline depended entirely on referrals and seasonal spikes.
THE CHALLENGE: Running Meta ads but results inconsistent, scaling not justifiable.
THE CHALLENGE: Had never used paid ads, relied mainly on cold outreach.
Stop guessing.
Start scaling profitably.
We help e-commerce brands scale spend across Meta, Google and Pinterest without sacrificing return. A 30-minute strategy call, no pitch — just a clear path to profitable growth.
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