New restaurant accounts you can plan around.
We run ads built specifically for grease and used cooking oil collection companies, so restaurant owners call you every week, not just when word-of-mouth happens to land.
in 6
months.
The ad system built for grease & oil collectors.
Not a generic template pointed at your market. Ads, tracking and follow-up built around routes, restaurant accounts and the way owners actually pick a collector.
Apply to Work With UsWord-of-mouth built your routes. It won't scale them.
You have built a real business one account at a time. But growth stalls the moment you stop knocking on doors, and you can't control when the next referral lands.
Referrals and door-knocking you can't scale
Great when an account comes in. But there is no lever to pull when the phone goes quiet, and growth caps out once your area is tapped.
You tried ads, got junk
Motor-oil time-wasters, calls from outside your area, money gone with nothing to show. The problem was not paid ads. It was that nobody built the ads specifically for grease and oil collection.
Word-of-mouth and door-knocking built your routes, but they won't scale them, and you have no lever to pull when the phone goes quiet.
From the door-knocking treadmill to a pipeline you can plan around.
The door-knocking treadmill
- Great when a referral lands, quiet the rest of the time
- You or a rep walk restaurants to grow, one door at a time
- Growth stalls around 200 accounts once your area is tapped
- Ads you tried burned money on the wrong clicks
- No idea what next month's new accounts look like
- Churn quietly eats accounts you fought to win
A pipeline of accounts you can plan around
- Restaurant calls and quote requests every week, year-round
- Reach owners and managers past your warm network and immediate area
- New accounts replace churn and stack on top, so you grow net
- Every dollar tracked to a call and a cost per lead
- Ads shown only to restaurants in the areas you actually serve
- Word-of-mouth stays; paid fills the gaps and compounds
Calls from restaurant owners, not clicks on a dashboard.
Everything set to your service area, your routes and your truck capacity, not volume for its own sake.
Calls from restaurant owners, not clicks
In-market owners and kitchen managers reach out ready to talk, already checked that they're in your area and need what you offer. No chasing.
A year-round flow, not door-knocking sprints
Ads that bring in enquiries steadily, so route growth doesn't depend on how many doors you knocked this week.
Real numbers you can plan around
You see your cost per call, and every call is traced back to the ad that produced it. No guesswork, no vanity metrics.
Ads built around your routes and margins
We set spend and targeting to your service area and truck capacity, not to generate volume for its own sake.
One LA grease & oil business. From word-of-mouth to 229 restaurant enquiries in 6 months.
A 50-year family reputation and strong service, but no paid ads, no tracking, and one of the most expensive ad markets in the country, at $47 to $70 per click on relevant searches at the start.
Set up call tracking first, so every lead traced back to the ad that produced it, before a dollar was spent.
Google search ads that catch restaurants looking for oil pickup right now, with the wrong searches like motor oil filtered out.
Facebook and Instagram video of real night operations, shown only to restaurant owners in the LA area.
And those enquiries became real accounts, including PS LAX (an LAX airport kitchen) and the Segerstrom Center, a 5,000-gallon interceptor.
Rated excellent by the
businesses we work with.
After mixed experiences with other agencies, Fluid helped us find our groove. They give us instant oversight across our advertising and sales, and are always proactive.
Since working together we've seen a major increase in inquiries and new leads. Our cost per lead has consistently decreased over time. Fluid DM truly knows what they're doing.
Working with Fluid for a year and love it. From day one they were invested in learning the brand and category. Very attentive and reactive. Couldn't recommend more.
Cannot recommend Fluid enough. Quick, knowledgeable and creative, full of ideas and open to feedback. They genuinely go above and beyond to make our accounts successful.
A pleasure to work with. We'd mostly relied on referrals before. Leads started coming in from day one and we've achieved consistently great results since.
Lewis and his team are thorough, professional and skilled. They took a challenging campaign and worked magic to get us excellent results. Highly recommend.
Search and social. One system.
The two ways restaurant owners find and remember a collector, working together.
Google search ads
Catch restaurants the moment they look for "cooking oil pickup" or "grease trap cleaning near me" and send that call straight to you.
- Reach owners searching for pickup right now, ready to switch
- We block the wrong searches, like motor oil, so you don't pay for junk
- Anything outside your service area is filtered out
Facebook and Instagram ads
Video of your trucks, bins and night crews so restaurant owners recognize your name, plus follow-up ads that keep you in front of them.
- Real night-operations video shown only to owners in your area
- Follow-up ads keep you first in line for when a contract runs out
- Builds recognition so you're the name they already know
Every way you win new accounts, side by side.
There are four ways a collector puts new restaurant accounts on the books. Here is how they actually compare.
Referrals / word-of-mouth
Door-knocking / cold reps
Buying generic leads or lists
Ads built for grease collection
Word-of-mouth wins on trust. Nothing else comes close on predictability, exclusivity, and knowing exactly what each account costs you.
From strategy to booked calls in under 4 weeks.
Map your area
We map your service area, work out the searches restaurants use, and build around your routes.
Set up tracking
Landing page, call tracking and qualifying questions, before a dollar is spent. The form asks which areas you serve.
Go live
First calls typically within 10 to 14 days of going live.
Cut the waste
Every week we test the ads, cut what wastes money, and only spend more once the cost per call holds steady.
Grow on your terms
Once the cost per call is steady, grow into new zips and service areas on your terms.
Questions we get from every operator before they book
I've built this on word-of-mouth for years. Why pay for ads?
I tried Facebook ads and got junk.
Most restaurants already have a collector.
How do you keep leads in my service area?
What's the minimum ad spend?
How long until I see calls?
Do I need a big team to handle the leads?
How is this different from buying leads from a list?
Am I locked in?
Latest from the Fluid DM feed
How we think about paid ads, tracking and lead generation for route-based service businesses.
Let's see if the numbers make sense for your routes.
30 minutes. We look at your service area and what a steady flow of restaurant calls could add on top of your word-of-mouth.
30-minute call · no sales pitch · no obligation
