Case Studies

Results you can plan around.

The work behind the results. Leads booked, pipeline filled, and revenue moved, across lead generation and e-commerce alike, all in one place.

Excellent · TrustScore 4.6 · 22 reviews on Trustpilot

The campaigns behind the numbers

Lead GenerationJR Grease Services
Commercial Grease & Oil
JR Grease Services

Word-of-mouth business turned into a paid pipeline.

229Leads generated in 6 months
$72Final cost per lead, below target
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E-commerceHead West Prints
Wall Art & Home Decor
Head West Prints

Revenue scaled to $277k a month, above a 5x ROAS target.

$277kMonthly revenue, up from $85k
7.1xMonthly ROAS, target was 5x
See the results
Lead GenerationParadise Behavioral Health
Mental Health · Psychiatry
Paradise Behavioral Health

Cost per new patient cut from $70 to $29.

829Qualified new-patient applications in 12 months
$29Best-month cost per application, from $70
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E-commerceMainspring Boutique
Luxury Watches
Mainspring Boutique

£259,375 in Shopify revenue in four months.

£259,375Revenue across four months
8.68xMarketing efficiency ratio
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Lead GenerationCredentially
Healthcare SaaS
Credentially

ARR doubled, demos tripled.

2×ARR growth, £600K to £1.2M
3×Monthly demos, 5 to 15+
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E-commerceSOFI Health
DTC Wellness
SOFI Health

Orders up 486% in the first 90 days.

+486%Orders in the first 90 days
-71%Cost per new customer
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Paid AcquisitionEnrollmate
UK University Recruitment
Enrollmate

£102k profit in 10 months at 3.43x ROAS.

£102kProfit in 10 months
3.43xReturn on ad spend
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E-commerceGood Phats
Premium Food
Good Phats

3,200 new customers in 47 weeks, from a standing start.

3,200New customers across 47 weeks
£15.22Blended cost per acquisition
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Ticket SalesBlack Tech Fest
Tech & Culture Events
Black Tech Fest

Five summits sold out on £20K of ad spend.

7,000+Tickets sold across five summits
£20KTotal ad spend, sold out
See the results
Reviews

What our clients say.

Excellent TrustScore 4.6 · 22 reviews Trustpilot
Our go-to ads team

Since we started working together, we’ve seen a major increase in inquiries and new leads. Even better, over time our cost per lead has consistently decreased and continues to improve.

SH
Sharon Hill
Sep 30, 2025
A pleasure to work with

… the results were really positive for us as we've mostly relied on referrals. We had leads coming in from the moment they went live and have managed to close some of those projects.

SL
Sam Luton
Jun 22, 2021
Faith restored.

Lewis and his team restored our faith in social advertising. After mixed experiences with other agencies in the past Fluid helped us find our groove. … They're pro active and always make themselves available to resolve questions and issues when needed.

JF
Joe Fitzgerald
Dec 22, 2025
The Real Deal.

In the age of vanity metrics and cutting corners, Fluid DM was an absolute breath of fresh air. Lewis and the team gave us measurable, scalable growth and an enterprise-level of service despite being a SME.

Z
Zeke
Sep 8, 2026
Lewis and team at Fluid DM are…

Lewis and team at Fluid DM are excellent at what they do. … We have seen up to 12/1 ROAS on our Marketing ads that are managed by Fluid DM. Highly recommended.

RC
Ray Carolan
Jan 30, 2023
Fluid DM is the best of the best!

Fluid DM is the best marketing company that I have ever worked with. I have done marketing on television, radio, billboards, and PPC but never had anything close to the results that Fluid DM got me through social media marketing.

NK
Nolan K
Mar 26, 2024
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Rated Excellent by customers on Trustpilot

Rob Stevenson

Customer Research

Customer research and avatar creation expert with a passion for human psychology.
5+ years of experience in corporate magic, using his skills to help businesses better understand their customers and create effective marketing campaigns.

Lewis Walters

Founder/Social Media Advertising Expert
Social Media & PPC Ads Strategist, Meta Verified Digital Marketing Associate. BA (Hons) Business Management & Marketing | Former Commonwealth Athlete with a passion for social media.5+ Years of experience marketing over 100 brands across multiple industries from all over the world.