High quality leads for your service business.
We help service businesses generate qualified leads and real sales calls through digital advertising campaigns on Meta, Google and LinkedIn.
Partner Agency
leads.
Already.
Feeling like your lead gen is just expensive guesswork?
You're not alone. Most service businesses struggle with the same three pain points.
Junk leads that waste time
You're paying for clicks that never convert into real business opportunities.
Budgets that blow up without results
Ad spend keeps increasing but you're not seeing proportional returns on investment.
Campaigns that collapse when scaled
What works at $1K/month fails completely when you try to scale to $10K/month.
How we turn ad clicks into booked calls
A simple stack that prioritises fit, control and proof: Google Sheets for truth, platform testing with guardrails, and Zapier automations wired to your CRM and Meta CAPI.
Booked calls you can plan around
- Qualified enquiries route straight to a live calendar with pre-call questions.
- Show-rate ops built in: instant confirmation, 24h and 2h reminders, calendar hold.
- We track lead to book to show to proposal, so the focus stays on revenue, not clicks.
Example week view with real bookings (names blurred for privacy).
Structured testing, never random toggling
- Weekly test matrix of angle by creative by audience, no guesswork.
- Scale only when CPA holds; pause and step-down rules prevent budget drift.
- Winners duplicated into fresh audiences; new creatives dropped every 7 to 10 days.
Ads Manager view with variants and guardrails for CTR and CPA decisions.
Real-time scoring and routing, then CAPI
- Form to scoring and validation, then send qualified leads to the calendar and nurture the rest.
- Push "Qualified Lead" and "Booked Call" events back to Meta via the Conversions API.
- Single source of truth in Sheets: score, owner, status, notes, fully auditable.
Zapier flow: Google Sheets to filter to Facebook Conversions API event.
Real results across
diverse industries.
See how our framework drives measurable growth across e-commerce, SaaS, events and professional services.
THE CHALLENGE: Build a paid lead-gen system from absolute zero in one of the most expensive ad markets in the US.
THE CHALLENGE: Drive ticket sales across five summit experiences while keeping acquisition costs efficient.
THE CHALLENGE: Increase inbound demo requests and reach £1.5m ARR for a credentialing platform.
THE CHALLENGE: Generate high-quality leads for an independent advisor while keeping cost per acquisition low.
Results that speak volumes
Our data-driven approach consistently delivers measurable results for service-based businesses.
within the first 90 days
in cost per lead
to increase booked calls
Don't just take
our word for it.
Lewis and his crew are real pros. From the moment we engaged with them it was clear we were in capable hands. Their attention to detail ensured all of our advertising goals were met and exceeded.
I've done marketing on television, radio, billboards and PPC but never had anything close to the results Fluid DM got me through social media marketing. The best company I have ever worked with.
Lewis and team are excellent at what they do. They have a laid-back nature that makes digital marketing easier to maneuver through. We've seen up to 12:1 ROAS on our ads. Highly recommended.
The team worked closely with me on a strategy to increase leads for my e-commerce business. I now work with them on an ongoing basis. Everyone is attentive and knowledgeable. Highly recommended.
We've worked with the Fluid DM team for over six months and have been continually impressed by their attention to detail and their ability to keep improving our advertising campaigns.
Stop settling for mediocre results.
Here's how we deliver what others can't.
What others do
- Junk leads that waste your time
- Budget burn with no accountability
- Campaigns that fail when you try to scale
- Generic, one-size-fits-all approaches
- No real tracking or transparency
What we deliver
- Qualified-Only™ system delivers decision-makers
- Spend Shield™ with daily monitoring and caps
- Scale Accelerator™ for smooth, steady growth
- Custom funnels built for your business
- Real-time dashboards and weekly reviews
Everything you need to scale, handled.
A complete, turn-key lead generation system, handled end to end by our expert team.
Custom Ad Campaigns
Meta, Google and LinkedIn campaigns tailored to your business goals and target audience.
- Competitive analysis
- Audience research
- Multi-platform mix
Landing Page Design & Copy
High-converting landing pages with persuasive copy that turns visitors into leads.
- Conversion optimization
- A/B tested copy
- Mobile-first builds
CRM Integration & Tracking
Complete setup of tracking systems and CRM integration for seamless lead management.
- Full tracking setup
- CRM configuration
- Lead routing automation
Real-Time Dashboards
Beautiful dashboards showing exactly how your campaigns are performing in real-time.
- Live performance data
- ROI tracking
- Lead quality metrics
Expert Performance Reviews
Weekly strategy calls to review performance, optimize campaigns and plan growth.
- Weekly strategy calls
- Performance analysis
- Optimization recommendations
Scaling Roadmaps
Clear roadmaps for scaling your campaigns from $1K to $50K+ monthly ad spend.
- Phased scaling plans
- Budget recommendations
- Growth strategies
Frequently asked questions
Answers to the most common questions about our lead generation process.
Do I need to already be running ads?
What types of businesses do you work with?
How long until I see results?
Do I need a sales team?
What's your minimum ad spend requirement?
How do you ensure lead quality?
What platforms do you advertise on?
Do you provide the landing pages and creative?
Get the toolkit
Everything you need to connect your CRM to Meta's Conversions API and start feeding real lead data back to the algorithm for better, cheaper leads.
Lead Tracking Sheet for Meta + Google
Pre-built spreadsheet to track lead quality, sources and conversion rates in one place.
Pre-Built Zapier Template for Instant Routing
Automated lead routing system that connects your ads to your CRM instantly.
Calendar Integration Guide
Step-by-step setup for booking qualified prospects directly from your ads.
Download our complete lead generation toolkit and start implementing our proven systems in your business today.
We don't believe in running ads just to look busy.
We build lead systems that create conversations and revenue.
Book a free strategy call and we'll audit your current setup with no obligation. Walk away with actionable insights whether you work with us or not.
30-minute call · No sales pitch · Just valuable insights
