Meet the Fluid DM Team
Fluid DM is a small, specialist paid-ads team. No sales reps, no account managers, no hand-offs. We manage over $3M in ad spend a year across 100+ brands, in ecommerce, lead-gen and B2B.
Three types of business, one specialist team.
Ecommerce
Brands doing $30k+/month who want to scale spend without wrecking their ROAS. Meta, Google and Amazon.
See EcommerceLead Generation
Local and consumer businesses, insurance agents, advisors, service providers, who need a predictable flow of booked calls and qualified leads.
See Lead GenerationB2B / Demand Gen
SaaS and service companies who need more demos and pipeline, with targeting that reaches the right decision-makers.
See B2BA small client list, on purpose.
We deliberately keep our client base small so we can build close partnerships and give every account real attention. There are no sales teams and no account managers in the middle. You talk directly to the experts in charge of your ads.
It also means we say no a lot. We only take on accounts where we're confident we can deliver, because our reputation is built on results we can point to, not the number of logos on our wall.
Mechanism over adjectives.
Research before spend.
We dig into your customers' real frustrations and desires before we write a single ad. The creative converts because it's built on what your buyers actually think, not on guesses.
Create demand and capture it.
Only about 5% of buyers are ready today. We capture them and build demand in the other 95%, so your cost per result drops and your return climbs over time.
Report the truth, not the dashboard.
Ad platforms over-report. We verify performance against your real outcomes, sales, booked calls and demos, so you always know what's genuinely working.
The people on your account.
Meta-certified ads strategist with a BA (Hons) in Business Management & Marketing and a former Commonwealth athlete. Six years and 100+ brands across every track we run.
Builds and scales the Meta engine, testing, retargeting and the customer research that sits underneath it.
Day-to-day Meta buying and optimization, keeping campaigns on target as they scale.
Runs Search, Shopping and Performance Max, capturing the demand that's already searching for our clients.
Scripts and directs the UGC and ad creative that does the converting. Based in South Africa.
Turns customer research into concepts and creative briefs that earn the click.
Builds the organic and founder content that compounds alongside the paid campaigns.
Runs Amazon PPC, plus the Shopify build and conversion-rate work that makes sure the traffic we send actually converts once it lands.
Results, not adjectives.
Head West Prints
$277k a month.
Scaled spend from $6k to $39k/month while holding 5x ROAS. Monthly revenue grew +333% to $277k.
See the results
Medicare Joe
768 booked calls.
768 booked sales calls in 4 months, with cost per acquisition kept low while spend doubled to $38k/month.
See the results
Credentially
15+ demos a month.
Grew demo requests +200% to 15+ a month, supporting the journey to £1.5m ARR.
See the resultsWhat clients say.
After mixed experiences with other agencies, Fluid helped us find our groove. They give us instant oversight across our advertising and sales, and are always proactive in resolving issues. A big thank you for all your help.
Since working together we've seen a major increase in inquiries and new leads. Even better, our cost per lead has consistently decreased over time and continues to improve. Fluid DM truly knows what they're doing. Highly recommended.
Working with Fluid for a year and love it. From day one they were invested in learning the brand and category to give us the best results. Very attentive and reactive, always happy to help wherever needed. Couldn't recommend them more.
Cannot recommend Fluid enough. Lewis, Rob and Amelia are quick, knowledgeable and creative, full of ideas and very open to feedback. They're not just experts in digital marketing, they genuinely go above and beyond to make our accounts successful.
A pleasure to work with, great communication, swift at making changes. We'd mostly relied on referrals before. Leads started coming in from day one and we've achieved consistent results. Everyone we've dealt with is attentive and knowledgeable.
Lewis and his team are thorough, professional and skilled. They took a challenging campaign and worked magic to get us excellent results. I highly recommend their marketing services.
Questions buyers ask
Who do you work with?
Will I speak to the person running my ads?
What channels do you run?
How do you report results?
How do we start?
What happens after you apply
You fill out a short form.
A few questions about your business, your numbers and your goals. Two minutes, tops.
We review it and reply within one business day.
If we're confident we can deliver, we'll set up a call.
We show you exactly how we'd approach it.
On the call we walk through what we'd run and the numbers we'd aim for. No hard sell, and if we're not the right fit we'll tell you straight.
Let's see if we're a fit.
Tell us about your business and your goals. If we can deliver, we'll show you exactly how.
Apply to Work With Us
